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Profile

Hi, I'm Halie!

I was raised in a small town in Iowa and experienced my first major life change in August of 2017 when I left home to attend the University of Iowa. There, I was introduced to incredible diversity, discovered my strengths, and the opportunities in the world of marketing. Fast forward to August of 2022, I made another life-changing decision to move across the country to Las Vegas, Nevada to pursue exciting career opportunities (and arguably much nicer weather).

Throughout these years I have gained priceless experience working in retail and e-commerce marketing industries which have fostered my valuable professional skills.

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Specialties

Email and SMS Marketing, Social Media Management, Blog Copy, Influencer Marketing, and Partnership Management.

Experience

Marketing Manager

Make It Mine

Aug. 2023 - Jul. 2023

  • Executed all email and SMS marketing campaigns while maintaining a 2x return on investment with over $40,000 in attributed revenue in just 2 months.

  • Pioneered a product testing program to generate reviews, and led all internal and external communication with product testers.

  • Transformed social media accounts by tailoring content to target audience, subsequently increasing reach on Instagram and TikTok by 15% in 6 months.

  • Wrote blog copy and podcast outlines to build a community with customers.

  • Established and managed influencer and creator partnerships to promote brand's products, establish brand trust and obtain user generated content for brand creatives.

  • Led a team of assistants in the acquisition of partnerships and forming mutually beneficial relationships with influencers and content creators.

  • Filmed, edited, and optimized advertising creatives for brand's paid media.

  • Collaborated with external agencies to establish brand on Amazon.

  • Designed content, wrote copy, and coordinated inventory shipments for Amazon product listings.

  • Contributed to weekly team brainstorm sessions about product development, marketing strategy, and social media content strategy.

Assistant Manager

Scooter's Coffee

Jun. 2021 - Jul. 2022

  • Maximized store efficiency by providing exceptional customer service and performing consistent inventory checks.

  • Led teams of baristas to meet necessary order completion times while maintaining an organized work environment.

  • Improved store sales by promoting featured and seasonal products.

Keyholder

Anthropologie

Oct. 2021 - Jan. 2022

  • Promoted sales by utilizing key performance indicators and previous store sales data.

  • Facilitated an energized and positive work and shopping environment through efficient zoning of employees and interaction with customers.

  • Assisted customers in finding products through communication and understanding of customer preferences.

  • Collaborated with fellow Keyholders to organize and submit daily payroll data to Store Manager.

Retail Associate

Domby

Sep. 2018 - Oct. 2021

  • Managed and created content for store's Facebook and Instagram accounts.

  • Communicated with customers both in person and through social media to promote sales. 

  • Organized daily sales data using RICS software.

  • Provided knowledgeable and personalized assistance to customers in a friendly and professional manner.

  • Utilized styling techniques to promote add-on products and further increase sales.

Technical Skills

Klaviyo

Postscript

HTML

Final Cut Pro

Canva Pro

Instagram

TikTok

Shopify

Meta Ads

Google Workspace

Microsoft Office

Amazon Seller Central

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