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Hi, I'm Halie!

I was raised in a small town in Iowa and experienced my first major life change in August of 2017 when I left home to attend the University of Iowa. There, I was introduced to incredible diversity, discovered my strengths, and the opportunities in the world of marketing. Fast forward to August of 2022, I made another life-changing decision to move across the country to Las Vegas, Nevada to pursue exciting career opportunities (and arguably much nicer weather).

Throughout these years I have gained priceless experience working in retail and e-commerce marketing industries which have fostered my valuable professional skills.



Email and SMS Marketing, Social Media Management, Blog Copy, Influencer Marketing, and Partnership Management.


Marketing Manager

Make It Mine

Aug. 2023 - Jul. 2023

  • Executed all email and SMS marketing campaigns while maintaining a 2x return on investment with over $40,000 in attributed revenue in just 2 months.

  • Pioneered a product testing program to generate reviews, and led all internal and external communication with product testers.

  • Transformed social media accounts by tailoring content to target audience, subsequently increasing reach on Instagram and TikTok by 15% in 6 months.

  • Wrote blog copy and podcast outlines to build a community with customers.

  • Established and managed influencer and creator partnerships to promote brand's products, establish brand trust and obtain user generated content for brand creatives.

  • Led a team of assistants in the acquisition of partnerships and forming mutually beneficial relationships with influencers and content creators.

  • Filmed, edited, and optimized advertising creatives for brand's paid media.

  • Collaborated with external agencies to establish brand on Amazon.

  • Designed content, wrote copy, and coordinated inventory shipments for Amazon product listings.

  • Contributed to weekly team brainstorm sessions about product development, marketing strategy, and social media content strategy.

Assistant Manager

Scooter's Coffee

Jun. 2021 - Jul. 2022

  • Maximized store efficiency by providing exceptional customer service and performing consistent inventory checks.

  • Led teams of baristas to meet necessary order completion times while maintaining an organized work environment.

  • Improved store sales by promoting featured and seasonal products.



Oct. 2021 - Jan. 2022

  • Promoted sales by utilizing key performance indicators and previous store sales data.

  • Facilitated an energized and positive work and shopping environment through efficient zoning of employees and interaction with customers.

  • Assisted customers in finding products through communication and understanding of customer preferences.

  • Collaborated with fellow Keyholders to organize and submit daily payroll data to Store Manager.

Retail Associate


Sep. 2018 - Oct. 2021

  • Managed and created content for store's Facebook and Instagram accounts.

  • Communicated with customers both in person and through social media to promote sales. 

  • Organized daily sales data using RICS software.

  • Provided knowledgeable and personalized assistance to customers in a friendly and professional manner.

  • Utilized styling techniques to promote add-on products and further increase sales.

Technical Skills




Final Cut Pro

Canva Pro




Meta Ads

Google Workspace

Microsoft Office

Amazon Seller Central

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