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Father's Day Email Campaigns - Make It Mine

Project Type

Email Campaigns

Date

May 22nd, 2023 - June 18th, 2023

After a successful Mother's Day, Make It Mine raised the stakes for Father's Day. I was tasked with beating the amount of revenue generated through the Mother's Day email campaigns (>$10k). With this in the forefront of my mind, I created a strategic and meticulous campaign calendar that promoted clicks and site visits. The results of this season exceeded expectations, with my hard work generating over $12,500 in revenue while maintaining a 2x return on spend.

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